Mar 13
7
The mantra for digital marketers interested in conversion optimization is ABT “always be testing.” That mantra fits well with the perspectives TopRank has been advocating for years: optimization is a continuous process. Although consumer needs remain fairly simple when it comes to achieving an outcome after they arrive at your website, the opportunities to test different elements to improve conversion performance has grown in both sophistication and complexity. From eye tracking studies to monthly A/B tests, converting more visitors into buyers is both an art and a science.
Read more:
B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts